Marketing is often a challenge for rabbit raisers.
Considering global food shortages the market for rabbit meat in Nigeria is spell bound to grow beyond proportion.
In today's post I will be highlighting ways you can market rabbit and it's products in Nigeria.
Whether you are selling your rabbits as meat, breeding stock, pet, animal feed or as science projects, being able to market them is one factor that will not only affect your operations but will also help you to grow very fast in the rabbit farming industry in Nigeria.
you will agree with me when I say that in the past without telephone communication, internet and email, it was really rocket science for a farm owner to be able to market his or her rabbits and rabbit products directly to those that actually need them.
Today the internet, our mobile devices and our desktop computers have broken that spell and presented us new and easy ways to market/sell rabbits and rabbit products in Nigeria to Nigerians and to the entire world. Today you easily reach millions of Nigerians and take your products to them in a matter of seconds for free, if you can utilize the power of the internet and the smart device you have in your hand.
Free internet classified ad services like OLX, Jiji, Vconnect, Wowcity, Yalwa and Locanto all offer free advertising and are designed to market to local areas. Using these services is free and easy. you select the city or state you are close to, create the ad, add pictures and click submit. you have now marketed for free on a local level. The ability to add pictures is a great way to increase response to your ad for free.
Facebook has millions of Nigerian Visitors daily browsing through and looking for things to buy. You can easily sell your rabbits on any of these Facebook links:
Rabbit Breeders Association of Nigeria,
Rabbit farmers in Nigeria,
Poultry Farmers Association of Nigeria
Nigeria Young Farmers
Another way to market your rabbit in Nigeria is at the animal supply store in your locality. simply design your ad at home and post it up at the store. some grocery stores and vet offices also offer boards for notifications where you can hang up your ad.
Furthermore, if you are marketing your rabbit as pets, you can sell them as pets alone or sell them together with their cages and other supplies and services like vaccination and neutering.
If you can offer a package deal you will have better chances to make a good profit.
also offer to take the rabbits back if the kits get tired of it as a pet. No refund of course but this way instead of going elsewhere the rabbit will return to you.
Rabbit meat can be sold to raptor, reptiles and dog owners and to the zoo as food source.
Try giving out some business cards to pet stores that sell dogs and reptiles as pets. They might buy from you at a discount and sell to their customers at a higher price. Even if they just let you put your business card in the store as a source of food for dogs and reptiles you might get new customers.
How to design an ad for marketing your rabbit and rabbit products in Nigeria:
These are the 5 elements that your ad must have:
1. Title: The title is the name what you are selling or the service you are rendering. You have to be very specific with the title to get the right buyers who will pay you the right amount for the rabbits. Take a look at the three examples below:
a. Quality Rabbits for sell
b. Quality Meat Rabbit Breeding Stock for sell
c. Metal Pet Rabbit Cages for sell
Unlike b. tittle a. 'Quality Rabbits for sell' is vague and will get the wrong buyers calling your phone. You will want to be more specific and use tittle b. or c. depending on what rabbit or rabbit product you are selling.
2. Product description: The next item that should follow the tittle is a brief and simple description of the meat rabbit or whatever rabbit product you are selling.
In the description you describe/specify what breed of rabbit you are selling, the weight of the rabbit(s), the colour of the rabbit(s), the age and sex of the rabbit(s), and other special attributes of the rabbit(s).
3. Picture(s) of the rabbit(s) or rabbit product you are marketing. A good picture of the rabbit(s), cage(s), feed or rabbit product will make more people to call you and eventually buy from you. Be sure to add ORIGINAL image(s)
4. Bonuses: These are things you are willing to part with in order to get your prospects excited to buy from you. Just throw in some free stuff for your customers; free stuff like free delivery, free 1 week feed ration, free vaccination, free coaching, free hay, free tips, free help and free whatever you can give for free that will please your customers.
5. Price: state clearly in Naira how much the rabbit(s) or rabbit product(s) go for. e.g N3,000 not 3000
6.How to order: Tell in the ad precisely how people can buy your rabbits. Remember to make the buying process easy for the customers.
you can write this: To place an order call our farm manager on:......
Description:
-New Zealand White breeding stock
-6 months old
-Sells as a family of 5 females and a male
-These are excellent breeding stock obtained through selective breeding
Bonuses:
-Free delivery
-Our rabbits come with one week feeding ration
-Free vaccination
Price: N25,000
How to order: Simply place a call to the farm manager on 08142438093
NOTE: If you do not do delivery then you must specify (or agree with the buyers on) how they are going to get the rabbits or better add the correct farm address so that buyers can come and pick the rabbits.
There are many more easy ways to market and sell your rabbits in Nigeria. Do drop your comments in the comment box bellow if you have other ways of marketing or if you want to market your rabbits on this platform (it's free)
Don't forget to share this if you found it helpful.
Considering global food shortages the market for rabbit meat in Nigeria is spell bound to grow beyond proportion.
In today's post I will be highlighting ways you can market rabbit and it's products in Nigeria.
Whether you are selling your rabbits as meat, breeding stock, pet, animal feed or as science projects, being able to market them is one factor that will not only affect your operations but will also help you to grow very fast in the rabbit farming industry in Nigeria.
you will agree with me when I say that in the past without telephone communication, internet and email, it was really rocket science for a farm owner to be able to market his or her rabbits and rabbit products directly to those that actually need them.
Today the internet, our mobile devices and our desktop computers have broken that spell and presented us new and easy ways to market/sell rabbits and rabbit products in Nigeria to Nigerians and to the entire world. Today you easily reach millions of Nigerians and take your products to them in a matter of seconds for free, if you can utilize the power of the internet and the smart device you have in your hand.
Free internet classified ad services like OLX, Jiji, Vconnect, Wowcity, Yalwa and Locanto all offer free advertising and are designed to market to local areas. Using these services is free and easy. you select the city or state you are close to, create the ad, add pictures and click submit. you have now marketed for free on a local level. The ability to add pictures is a great way to increase response to your ad for free.
Facebook has millions of Nigerian Visitors daily browsing through and looking for things to buy. You can easily sell your rabbits on any of these Facebook links:
Rabbit Breeders Association of Nigeria,
Rabbit farmers in Nigeria,
Poultry Farmers Association of Nigeria
Nigeria Young Farmers
Another way to market your rabbit in Nigeria is at the animal supply store in your locality. simply design your ad at home and post it up at the store. some grocery stores and vet offices also offer boards for notifications where you can hang up your ad.
Furthermore, if you are marketing your rabbit as pets, you can sell them as pets alone or sell them together with their cages and other supplies and services like vaccination and neutering.
If you can offer a package deal you will have better chances to make a good profit.
also offer to take the rabbits back if the kits get tired of it as a pet. No refund of course but this way instead of going elsewhere the rabbit will return to you.
Rabbit meat can be sold to raptor, reptiles and dog owners and to the zoo as food source.
Try giving out some business cards to pet stores that sell dogs and reptiles as pets. They might buy from you at a discount and sell to their customers at a higher price. Even if they just let you put your business card in the store as a source of food for dogs and reptiles you might get new customers.
How to design an ad for marketing your rabbit and rabbit products in Nigeria:
These are the 5 elements that your ad must have:
1. Title: The title is the name what you are selling or the service you are rendering. You have to be very specific with the title to get the right buyers who will pay you the right amount for the rabbits. Take a look at the three examples below:
a. Quality Rabbits for sell
b. Quality Meat Rabbit Breeding Stock for sell
c. Metal Pet Rabbit Cages for sell
Unlike b. tittle a. 'Quality Rabbits for sell' is vague and will get the wrong buyers calling your phone. You will want to be more specific and use tittle b. or c. depending on what rabbit or rabbit product you are selling.
2. Product description: The next item that should follow the tittle is a brief and simple description of the meat rabbit or whatever rabbit product you are selling.
In the description you describe/specify what breed of rabbit you are selling, the weight of the rabbit(s), the colour of the rabbit(s), the age and sex of the rabbit(s), and other special attributes of the rabbit(s).
3. Picture(s) of the rabbit(s) or rabbit product you are marketing. A good picture of the rabbit(s), cage(s), feed or rabbit product will make more people to call you and eventually buy from you. Be sure to add ORIGINAL image(s)
4. Bonuses: These are things you are willing to part with in order to get your prospects excited to buy from you. Just throw in some free stuff for your customers; free stuff like free delivery, free 1 week feed ration, free vaccination, free coaching, free hay, free tips, free help and free whatever you can give for free that will please your customers.
5. Price: state clearly in Naira how much the rabbit(s) or rabbit product(s) go for. e.g N3,000 not 3000
6.How to order: Tell in the ad precisely how people can buy your rabbits. Remember to make the buying process easy for the customers.
you can write this: To place an order call our farm manager on:......
Here is a sample ad for my rabbit breeding stock with all the 6 elements in it.
Quality meat rabbits breeding stock
Description:
-New Zealand White breeding stock
-6 months old
-Sells as a family of 5 females and a male
-These are excellent breeding stock obtained through selective breeding
Bonuses:
-Free delivery
-Our rabbits come with one week feeding ration
-Free vaccination
Price: N25,000
How to order: Simply place a call to the farm manager on 08142438093
NOTE: If you do not do delivery then you must specify (or agree with the buyers on) how they are going to get the rabbits or better add the correct farm address so that buyers can come and pick the rabbits.
There are many more easy ways to market and sell your rabbits in Nigeria. Do drop your comments in the comment box bellow if you have other ways of marketing or if you want to market your rabbits on this platform (it's free)
Don't forget to share this if you found it helpful.
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